Advanis regularly conducts research on the thoughts and opinions of Canadian and American (US) residents on topics of interest, such as energy policy, vaping, policing, impacts of COVID-19, and alternative holiday planning in 2020. Results of these studies can be found at:

More than half (57%) of Americans have changed their Christmas plans because of COVID-19.

But 34% still plan to travel (same day or longer) this Christmas.

For a snapshot, check our infographic summary.

For Canadian results, check out our Canadian summary.


Companies continually invest time and money to understand their customer experiences. The information gathered re-enforces and drives corporate operations, technology, marketing and communication strategies. All of this is used to strengthen customer’s buying decisions, brand loyalty, and increase market share. Tracking systems and tools are continually used to measure progress, but with rapidly changing and disruptive times, one is left to wonder if companies are indeed measuring the right customer experiences?