We automatically offer every participant in our research surveys an app-like survey experience that is designed to work on devices of all sizes.
Many of our features, such as auto-advance, right swipe, and large answer buttons, enhance the participant experience [87% of participants say our surveys are better than others they have taken, in a survey among SSI participants in 2015].
Mobile surveys matter. Over half of adults in the US and Canada own a smartphone, with nearly that many owning a tablet. Smartphone usage has increased exponentially in the past several years, to as high as 92% among college students. It is integral that survey experiences match the mobile habits of potential respondents to maximize response rates and overall data quality.
Survey research is an exchange of ideas and time - participants in research are eager to give companies their opinions about products, services and social issues. Advanis wants to make this simple for participants, by making the survey experience easy and enjoyable, no matter the language, device, or time of day.
Mobile surveys matter. Most adults in the US or Canada who own a smartphone rank it as their most useful device. Your survey needs to be optimized for mobile, or you risk losing these valuable respondents or hurting your brand image.
Nearly half of American households depend on their wireless phones to make most or all of their telephone calls. Thirty eight percent of households have no landline and a further 16 percent make most calls via wireless1. If you are conducting CATI research among the "general population" and are only calling landline households, you are missing a large proportion of the population—enough that you could be drawing incorrect conclusions and lacking the opinion of key constituents. Leading researchers, including the U.S. Bureau of Statistics, Stats Canada, and B.C.