For several years, Advanis has advocating a mobile first approach to our surveys, ensuring that all surveys we publish are enhanced for mobile.

We wanted to provide an example of the increasing number of mobile completed surveys, in many regions of the world.

Advanis recently completed a research engagement with B.C. Stats and the B.C. government, investigating shoppers’ needs and perceptions as it relates to local food purchasing.  A key goal of this research was to identify unique market segments, based on shopping attitudes and behaviour, and how these segments could best be engaged to purchase B.C. local food in the future. 10 unique segments were identified and fully profiled. Opportunities for improved product communications and marketing were identified.

Consumer insights teams are certainly starved of both time and budget to accomplish all of the research goals that they have for their teams. Faced with these resource constraints, business units may be undertaking research without the full assistance of their insights teams.  As a business unit product marketer or customer experience expert, how can you conduct effective “DIY” research, quickly, effectively, and efficiently? We’ve got a few tips and tricks for you.