Lori believes that market research, done well, can arm marketers, product designers, and customer experience professionals with the right information to make their 'gut instinct' right, more often. She doesn't just deliver insights, she delivers a robust, cross-industry and forward looking approach to research.
Lori has engaged in research projects in UX, product design, pricing behavior, customer experience and brand equity. Lori has worked with start-ups, emerging companies, and Fortune 100 clients across Canada and the United States, and has conducted research globally. Her experience is in retail, finance, insurance and technology industries, as well as social research in health and transportation.
Lori is also an experienced public speaker, having taken the stage at several national #MRX conferences (including FestNewMR, MRIA, MRMW, and Quirks).
Lori is very active in food security issues, serving as a president of the board of Ontario Natural Food Co-op (www.onfc.ca, the largest organics distributor in Ontario) and on previously on the board the Ebytown Food Co-op.
Lori has a BBA, (concentration in Marketing) with a minor in Psychology, from Wilfrid Laurier University and has conducted graduate-level coursework in consumer behavior and marketing research.