Who we are

Advanis is a privately owned Canadian market and social research firm known for its innovation, technology leadership, and client responsiveness.

We are driven by data.

Our mission

Advanis delivers research-based insights and advice that help our clients reduce the uncertainty and guesswork involved in their most crucial marketing, business, and public policy decisions.



Are you drowning in data that makes it harder, not easier, to find answers when you need them? To help bring clarity, we deliver:

  • Efficient, innovative data collection
  • Flawless and creative analysis
  • Focused recommendations
  • Customized reporting and analytical tools


Vision & creativity.

We work within practical boundaries but have the vision and creativity to think beyond today’s horizon. To do this we invest in:

  • Genuine industry experience
  • Pioneering research methods
  • Points-of-view on tough issues
  • Customized and scaleable technology


Meaningful change.

Effective research does more than inform and enlighten - it's a platform for meaningful change. To implement our insights, we deliver expertise in areas like:

  • Application development and integration tools
  • Transaction systems and processes
  • Performance management
of our clients said in our 2014 client satisfaction survey that we are better than other firms they work with.
of participants to a recent consumer panel survey say that our mobile surveys are better than others they take
clients that have worked with Advanis for 5+ years
individual studies have been conducted by our Field Services’ Project Managers since 1990


Our team

Michael Williams


As a computer scientist doing his MBA, Michael founded Advanis in 1990 thinking that he was going to build a software-for-research company. Instead, his entrepreneurial, never-say-can’t leadership created a full-service market research firm.

Adriana Bernardino

Executive Vice President, Research

Adriana is passionate about finding creative solutions for complex problems.

Gary Offenberger

Executive Vice President, Market Research Services

Market research is all about people—not only the consumers but also the professionals doing the research.

Geoff Hansen

Executive Vice President, Information Technology & Field Services

Some people in IT field are passionate about technology just for the ‘cool’ factor. Geoff is passionate about applying technology to solve business challenges and improve efficiency. Perhaps this is not surprising as his post-graduate degree is in Economics.

Anu Bhalla

Senior Vice President, Business Development

Anu has spent the past 20 years developing and managing key accounts and client partnerships. Anu has worked across all sectors including Financial Services, Telecommunications, QSR, Retail, Energy and Mining, Technology, Government departments and agencies, as well as non-profit.  

Mary Ann Charters


Mary Ann has led complex product pricing, bundling, and product development engagements within the telecommunications, technology, and financial services industries.

Lori Reiser


Lori believes that market research, done well, can arm marketers, product designers, and customer experience professionals with the right information to make their 'gut instinct' right, more often. She doesn't just deliver insights, she delivers a robust, cross-industry and forward looking approach to research. 

Matthijs Visser


Matthijs designs and leads ongoing customer experience projects in both the private and public sectors, often involving high-volume data collection methodologies, sophisticated quota schemes, and developing online reporting solutions to serve a large number of end-users.

Nicolas Toutant

Vice-President, Research and Evaluation

Nicolas specializes in evaluating government programs. His notable experience in this field includes work as an evaluation and research adviser for several organizations.