learning


Undefined

Does location matter when selling online? Will the Internet of Things come to pass? Why do high flying companies stumble at the peak of success?

 

The Lazaridis School of Business and Economics recently hosted its second annual Marketing Symposium. This day of learning brought together graduate students, academics, and marketing practitioners from private industry to hear from three leading marketing academics on the questions above.

 

What Advanis is reading...

The team at Advanis are voracious readers. For years, we’ve had an internal newsgroup set up specifically to share interesting articles about the companies we work with, the industries we support, and of course, the latest innovations in consumer insights and social research.

Project management is often characterized as a specific person responsible for leading a project from its inception to execution. Historically there have been traditional project managers in organizations trained in Six Sigma, ISO, or formal project management processes. At Advanis we approach this differently. When you really get down to it project management is simply delivering results. Isn’t that what we are all striving for?

What makes a good phone survey introduction? It is important not to dismiss the significance of this piece of the phone survey puzzle. Advanis always ensures that we test various introductions to determine what works best for the particular study and audience. Indeed, we built our proprietary survey system to allow our consultants to do these tests very easily.

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